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Wildflower Meadow Charm Midi Dress

$146.00

$72.95

Save 50%

CLEARANCE SALE ENDS TODAY!
Size S
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Australian women's fashion since 2014

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Due to high demand during our Clearance Sale, only a limited quantity remains! If you can still click 'Add to Cart', it is still available.

Wildflower Meadow Charm Midi Dress

It looks hand embroidered. That's the first thing people notice. The coral poppies, the little yellow buttercups, the sprigs of lavender rising from the cream background on slender green stems, as though someone pressed an entire meadow into the fabric and stitched it there by hand.

Then you get close and notice the crochet. Ribbons of openwork lace trace the neckline, waist, cuffs, and hem. Details like these are what separate a dress you wear from a dress people ask you about. And because the entire dress is cut soft and easy with a gathered waist, you get all of it without a moment of discomfort.

Why It Earns Its Place

  • Craftsmanship you can see from across the room. Genuine crochet lace insert panels at the yoke, waist, sleeves, and hem give this dress the look of something found in a small boutique on a charming side street, not something ordered online.
  • The print does the flattering for you. Wildflowers grow in fine vertical stems from hem to shoulder, drawing the eye upward and making the entire silhouette appear longer and slimmer.
  • Defined at the waist, easy everywhere else. A lace trimmed waistband highlights your narrowest point, then the gathered skirt falls away in soft folds. Shape where you want it, freedom where you don't.
  • Breathable enough for the hottest days. A lightweight woven cotton feel fabric with an unlined, airy skirt. Cool on a terrace at noon and gentle against the skin for hours.
  • Pockets hidden in the side seams. Deep enough to actually use and invisible when you're not.
  • Three quarter sleeves, elegantly finished. Flattering coverage through the arms with a scalloped crochet cuff. The kind of detail that makes a simple sleeve feel beautifully considered.

Wear It To

Garden parties · Summer weddings · Long lunches in the sun · Sunday brunch · Any day you'd like to feel like the best dressed woman there without saying a word about it

Our Styling Note

Flat tan sandals and bare skin are all it needs. The dress is already doing everything. If you want one piece of jewelry, make it a fine gold chain at the neckline.

Crochet trim styles are produced in small runs. When a size is gone, it's gone.



At Julia Mercer, we want your order to feel simple from the moment you check out. That’s why every order includes free shipping across Australia, with no minimum spend.Your order will be dispatched within 1 business day, and we’ll send your tracking details as soon as it’s on the way. We’ll also keep you updated throughout the journey.

Not quite right or ordered the wrong size? You can return your item within 30 days of receiving it. Simply contact our customer care team and we will guide you through the process step by step, so returning your order feels clear and straightforward.

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Designed with Melbourne in mind

Each piece reflects the elegance, simplicity, and soul of Melbourne life. Whether you're in Perth or Brisbane, we bring a little bit of Victoria's best to your doorstep.

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We offer free shipping on every order across Australia. Once your order is on the way, you’ll receive tracking details so you can follow your delivery.

EASY 30-DAY RETURNS

Changed your mind or ordered the wrong size? Contact us within 30 days of receiving your order and our team will guide you through the return process.

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